I was at a retail industry conference earlier this year and heard a very interesting quote.
“Your brand isn’t what you say it is… It’s what Google says it is.” (An excerpt from ‘The Long Tail’)
So very true. If you still don’t have a clean and professional website that is search optimized for Google, you’re missing out on a steady stream of new patients in your neighbourhood that are searching for a local family dentist.
You can’t get more targeted than a new patient typing in “Brampton dentist” into Google search and seeing a map of local area dentists. Nor the list of Google “sponsored” ads of dentists that magically appears at the same time.
These dentists are reaping the rewards of search engine optimization and the power of Google.
Google rules the online search world. Get on board. These new potential patients are looking for you online. Don’t let your competitors steal them away.
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